Are you considering having a corporate team photo or group portrait taken?
If you and your core team are instrumental in delivering your business vision or services, it is important to be recognised as a key unit. A well composed group portrait is an important part of your corporate photography. can showcase company culture and tell the story of unity among your company employees. It also enhances visual representation of your brand, builds trust and transparency with your clients.
A strong team photo is essential for your website’s About Page or team section. If your company is undergoing a rebrand or website revamp, fresh and modern group portraits can greatly enhance your market positioning.
Further reading: Website Photography
5 Tips for Corporate and Team Photos Photography
1. Understand your brand and audience
This is the key to any great branding photography. Your brand identity should dictate the tone of your group portraits. Consider who your target audience is and how you want to be perceived by them. Would you like to be presented in a formal, corporate manner, or do you prefer a more relaxed and approachable look?
For instance, a financial firm may opt for sleek, professional corporate team photos, while a creative agency might go for dynamic and interactive shots. Understanding your brand voice ensures that your photos communicate the right message to clients and stakeholders.
2. Choose the right location for your group portraits
The location for the team photoshoot goes hand-in-hand with your desired brand appearance. You can have your corporate team photo taken in an office environment for a more corporate feel. Alternatively, by having the shoot taken in a more creative setting, we can display a more relaxed and approachable team dynamic. Having the group portraits taken in a professional photography studio is another great option, where lighting is more controlled and your team photos will be in a clean and uncluttered background. Here the the focus stays on your team members and their expressions.
Practicality is also an important factor when selecting a location. Many businesses prefer to conduct the shoot in their office or a meeting venue for convenience and easy coordination. Additionally, incorporating the corporate group photo shoot into a team-building day or management retreat does not only strengthens your brand identity. It also enhances team bonding in a fun and engaging way!
3. Co-ordinate outfits
Wearing appropriate attires for your brand is vital to achieving great brand photos. When it comes to group portrait, co-ordination of outfits across participants is no less important. The key is to match outfits in style and colour tones. Neutral tones and complementary shades generally work well and complement each other. If you are in a more creative industry and bright colours are part of your brand signatures, displaying bright colours also work and help you to stand out. You can also consider incorporating brand colours into the team’s outfits for the group portraits.
Related reading: Personal Brand Photography: What to wear to a photoshoot
4. Group posing
Portrait posing is a significant factor in differentiating your photos and creating that wow element. If you are thinking of those group photos where everyone spreads in a line, shoulder to shoulder, they are not going to wow your audience. I specialise in creating magazine style photos, and for group portraits they often involve staggering and interaction between group members. Clever and intentional posing of groups can add depth and engagement to the group portrait, making the image more dynamic and engaging. My aim as a group portrait photographer is to display the chemistry, connection and collaboration in the most stylish way!
Further reading: Business Portraits
5. Group portrait lighting
Photography lighting of a group is often more tricky than solo portraits, as multiple subjects need to be lit in a consistent manner. It is important to make sure everyone is clearly visible in the team photo, and no one is left in the dark!
As lighting is also used in portrait photography to enhance subjects, an expert photographer in group portraits will also make sure the lights are appropriately applied on different personnel in the team photo for the most flattering results.
Invest in Professional Photography
While smartphone cameras have come a long way, investing in a professional photographer ensures that your team photo meets the highest quality standards. As part of your branding photography portfolio it helps you attract your targeted audience.
A well-executed corporate group photo strengthens your company’s professional image and fosters a sense of unity among employees. With careful planning, the right setting, and expert guidance, your group portraits can capture your team’s essence with clarity and style.
Are you ready to update your company’s team photos? As an award winning portrait photographer in London, I would love to be able to assist!
Further reading: What is branding photography?
